Irrespective of product's presence - online or offline, branding plays an integral part behind its success. As in real life scenarios, your brand is your identity on the web and differentiates you from your competitors. Online branding decides the perception of targeted audience towards your ecommerce store.
You can use following branding e medium to communicate right message to your target audience:
Website: Your Web site can be the most effective brand-building device in your business arsenal. That's because a Web site can do a much better job of building relationships than any other form of marketing communication with your customers.
Domain Name: Your domain name will be the name of your ecommerce store and is many times used for effective online branding strategy.
Logo: A meaningful logo is always helpful in online branding.
Provide Branded Interactive Value: The "branded" in branded interactive value means that whatever you provide on your site for visitors is in alignment with your brand strengths.
Use the Real World to Enhance Your On-Site Brand
Off-site/on-site branding does not require a huge ad budget. Consider trading banner ad space on your site for kiosk space in your store, walking though a favorite park or busy city street with sandwich boards, or using other low-cost guerrilla advertising tactics to point people to your site and enhance their understanding of your brand.
Effective online branding does not require big budgets, just an understanding of what brand attributes you are trying to build. By making every Web transaction brand-relevant and providing your customers with brand-based value, you will increase the depth and stickiness of your customer relationships.
50 million of all Indians go online everyday and a recent study showed that more than two thirds of all purchases are researched online.
Your web site is your online face to the world. It needs to be an effective marketing tool that gets return on your investment and produces qualified leads that turn into customers.
For more information please contact us at info@martjack.com and visit www.martjack.com
